Project Description
UNICO EVO for the professional market
version with customized front panel
UNICO NEXT for the retail market
version with smooth front panel
Design by Newtone – Marco Michele Rossi
ESSENTIALITY VS RECOGNIZABILITY
In the world of design, fashion and luxury, the longevity of a stylistic sign is the result of an abstract and conceptual intuition that is drawn before taking shape and becoming a collectible classic.
The volume of the new Unico Pro is described through a process of synthesis by subtraction of the elements that make up the external casing, in a logic of normalization of details, simplification of molds and assembly.
A new formal minimalism aimed at making the relationship between aesthetics and function more integrated.
The front flap camouflages itself into a single coherent horizon, with a texture that can be differentiated in a tactile relief and becomes the only legible graphic sign in a sober and modeled cloak to express itself with elegance and distinctiveness.